Application Store Optimization(ASO)

What is ASO?

ASO is the process of optimizing mobile apps to rank higher in an app store’s search results.It is the process of improving app visibility within the app stores and increasing app conversion rates.The higher your app ranks in an app store’s search results, the more visible it is to potential customers.

The goal of ASO is to drive more traffic to your app’s page in the app store, so searchers can take a specific action: downloading your app. The major app stores are App Store for iOS and Google Play for Android.

Why ASO is important for App Growth?

App Market is growing day by day as smart phones are growing. More than 5 million apps are available to download from the Apple App Store and the Google Play Store. According to Forrester, 63% of apps are discovered through app store searches. This makes search, in the app store, the most used method for discovering and downloading new apps.

If you’re not using ASO to increase your app’s search ranking, you’re missing out on the largest discovery channel available to your app.

Benefits of App Store Optimization?

A survey says that more than 63% user search apps by searching in app store to download. Because of that App Store Optimization is a must do work if you want to get your app in front of the right users. In fact, optimizing your app is the most effective marketing strategy for mobile apps and games to bring traffic & conversions.

Here is how you can benefit from App Store Optimization

Improve Visibility & Stand out in the App Stores

Searcher can’t download and use your app if they are unable to found it in app store easily. It does not matter how great your app is, if it’s not easily searchable you won’t reach the app success that you deserve. So, start optimization! Don’t let all of your hard work go to waste.

Cut User Acquisition Costs and Get Continuous Growth

Ads are good for quick result but you can lower your user acquisition costs by focusing on organic growth with ASO. This not only saves you money, but also ensures steady growth. App store optimization can bring huge traffic on your apps & thus more downloads.

Increase App Revenue and Conversion Rates

You can monetize your apps bay various ways. This includes in-app ads, in-app purchases, and subscription models. As a result many may decide to run ads to bring in more users and thus, more revenue. Suppose if your app store listing pages is not converting, then your ad spend has gone to waste. Remember, App Store Optimization also involves Conversion Rate Optimization, getting people to click through and download.

Why SEO Service in India for ASO Services?

At Trendy Spire Media, a Digital Marketing Agency in Delhi, expertise in App Store Optimization services, we value the worth of making your business application. We have a team of robust and responsive app testing team that analysis and govern your profit margin thoroughly. Availing our App Store Optimization services before launching your business app can boost future downloads of the app and get on the top charts from the start. Avail our extremely practiced ASO services accessible in a range of packages to shine in the app market dynamics. The accomplishment of your mobile app directly depends on user-friendly experiences that generate the requirement for proper mobile app marketing for your app.