What is Email Marketing?

Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing that uses electronic mail to promote your businesses’ products or services. It can assist make your clients aware about your modern objects or gives by way of integrating it into your advertising automation efforts. It can also play a pivotal role on your advertising and marketing strategy with lead generation, brand awareness, building relationships or retaining clients engaged among purchases thru specific forms of marketing emails.

Types of Marketing Emails

Emails can either be promotional or informational or fulfil a specific purpose in the buyer journey.

Promotional Emails

Promotional Email marketing campaigns are used to promote, whether it’s to promote a special offer, a new product launch, an eBook, or a webinar.  A campaign could consist of 3 – 10 emails despatched over several days or weeks.

Promotional emails have a clear call-to-action — or CTA for quick. The CTA represents the specific action you want the reader to take, whether it’s go to a webpage or make a buy.

This type of marketing email is sent as and when required, in line with the rhythm of your business.

Informational Emails

Information marketing emails have two categories like newsletters & announcements.

A newsletter, as the name suggests, shares information associated with your business (new milestones reached, new product abilities) or to highlight a product use case. Sent consistent with a fixed agenda (weekly, bi-weekly, month-to-month), newsletters help preserve a steady connection with your subscribers.

Announcement Email is the appropriate way to tell clients of company announcements, new releases, and changes to the provider, and so on.

As a channel, email has the essential formality for handing over important messages. This could explain why e-mail changed into the channel of preference for manufacturers sending disaster communications at some stage in COVID-19.

The Benefits of Email Marketing

From order confirmations to newsletters, emails play a crucial in to the growth and management of your business.

Email marketing will help fulfil 3 key objectives:

1. Conversions (selling your products and services)

 Launching a sale or promotion? We can send an email marketing campaign to your subscribers to drive sales.

Other e-mail marketing techniques regarded to growth conversion rates include:

1-Emailing an Offers or discount (birthday/anniversary emails, welcome emails, reengagement emails)

2-Abandoned cart emails (caused each time a visitors abandons a cart at your online store)

2. Brand Awareness

What’s brilliant approximately email is that it helps you to reach a person directly? It’s one-to-one communication at its excellent. And besides, humans don’t just let absolutely everyone into their inbox these days. It’s a curate space reserved for favourite brands and publications.

Showing up in a person’s e-mail inbox will assist your brand live top of mind. A customized advertising email is greater impactful than a social media publish wherein you couldn’t make sure if someone has honestly visible your message.

One of the most valuable benefits of email marketing is its scalability. This way that emails can be sent to a big number of recipients for a relatively low cost (as compared to different marketing channels).

3. Customer loyalty

Email drives client loyalty at every stage of the customer journey: lead-nurturing, conversion, on boarding, retention.

It’s a effective device for building a community, as mentioned at length in our manual to build relationships with email.