In this article, we will learn about Google Ads and Remarketing.

Introduction - We know that Remarketing in Google Ads comprises various things like static images, video, animated images, responsive ads, and text ads that are found spotted on the Google Display and Google Search Network. It is the thing called - targeting that makes remarketing unique from standard Display and Search advertising. Remarketing basically uses a specific search code to drop cookies on the browsers where people are stopping in your website and then administering ads to those people with that cookie, mainly on the Display and Search network. We see how it can be an extremely influential factor in a PPC campaign.

The main and most important point about Remarketing is that you are supposed to search for people who have shown ample interest and attention to your products or services when visiting your website. These people are more inclined to conduct and show the activity you are contemplating through a conversion described to the people who have not yet visited your website.

Remarketing strategy can be discussed in the following:

• Type of remarketing, which includes search, display, video, dynamic, etc
• To know How to divide or segment the website visitors into different audiences.
• What you are supposed to examine when remarketing.
• And to have knowledge about How to optimise these remarketing campaigns.

Today in this manual, we will get into these topics and put on the best strategies based on experience and Google recommendations.

Google Ads Remarketing Options -

Standard Remarketing – Standard remarketing is a feature that permits Google to show the ads to your former visitors or users as they browse and see the websites and apps on the Display Network.

Dynamic remarketing is another feature of Google Ads that allows you to show ads of any products or services to your past visitors or any who visited and viewed on your site.

Remarketing for mobile apps – Google Ads will let you show ads to those using your mobile applications or mobile website even when they are on other mobile apps or are using other mobile websites.

Remarketing lists for search ads–Remarketing lists for search ads, also known as RLSA, is also a Google Ads feature that facilitates you to target and aim your previous visitors on the Search Network. Here you can target and customize the search ads for these previous visitors that you have when they will search on Google and Google's search partner sites.

Video Remarketing – Google Ads permits you to show ads on those people's screen whoever interacted with your site on YouTube or through Display Network videos and websites.

Email list remarketing – if there is any list of emails you received from your users and customers that you can easily upload to Google Ads. Email list remarketing, or the Customer Match, permits you to serve the users with the ads when they are signed in to Google Search, Gmail, or YouTube.

Conclusion - to conclude, we hope that our readers reading the article learnt why and how Google Ads and Remarketing are significant, what roles they play, the benefits, and other factors.